Creative Spark: The Visual Motif of KRAFTON
At the heart of KRAFTON’s visual identity lies the ‘Creative Spark’, a dynamic and evocative motif that captures the essence of our brand’s spirit. This motif is not just a design element; it is a representation of the innovative processes, relentless dedication, and collaborative efforts that define our journey in the world of game development.
The Essence of Creative Spark
The ‘Creative Spark’ embodies the very foundation of our brand—innovation, craftsmanship, and creativity. It draws inspiration from the sparks generated by a craftsman’s hammer, symbolizing the birth of ideas and the energy of endless creation. Each spark represents a moment of inspiration, a breakthrough, or a new beginning, reflecting our commitment to pushing the boundaries of what is possible.
Visualizing the Invisible
In the digital realm, much of the work that goes into creating immersive experiences remains unseen by the end user. The ‘Creative Spark’ brings these hidden elements to light, emphasizing the importance of code, pixels, and the intricate details that form the backbone of our digital worlds. By visualizing these components, we honor the countless hours of dedication, expertise, and teamwork that go into every project.
Forms of the Creative Spark
The ‘Creative Spark’ manifests in three unique forms, each representing a different aspect of our creative process:
Fuse
Fuse’ symbolizes the merging of ideas and talents, highlighting the collaborative efforts that drive our projects. It reflects the integration and synergy within our teams, where diverse skills and perspectives come together to create cohesive and innovative experiences.
Link
‘Link’ represents the connections and interactions within our teams. It emphasizes the importance of teamwork and the dynamic relationships that fuel our creative processes, illustrating how every element works together to form a unified whole.
Emergence
‘Emergence’ stands for the innovative breakthroughs and unique solutions that define KRAFTON’s spirit. It highlights the moments of discovery and innovation that result from continuous experimentation and resilience, showcasing our commitment to pushing the boundaries of game development.
This guide is designed to help you effectively utilize KRAFTON’s visual motif—Creative Spark—across various design elements. The Creative Spark embodies the innovative spirit, dedication, and collaborative efforts that define our brand. To make it easier for everyone to implement this motif, we have outlined three specific applications: Fuse Frame, Link Bar, and Emergence Typography. Each section provides detailed instructions and examples to ensure consistent and impactful use of the Creative Spark in your projects.
By following this guide, you will be able to create visually cohesive and compelling designs that reinforce KRAFTON’s brand identity and convey our commitment to creativity and excellence. Let’s explore how to bring the Creative Spark to life in your work.
Fuse Frame
The Fuse Frame is a visual element for our brand, designed to create a distinctive and recognizable frame around our content. It is primarily used for dividing surfaces, splitting screens, and encasing images or specific areas, offering a versatile and modern aesthetic that enhances the visual structure of our designs.
How to Apply the Fuse Frame
Determining the Minimum Height of the Intersection Space
Adjustable Length of Intersection Space
The length of the Intersect Space can be adjusted based on the content and design layout.
However, the remaining length after subtracting the Intersect Space must be at least 25% of the total length of the side where it is applied.
Example: If the total length of the side is 100 units, the remaining length must be at least 25 units after applying the Intersect Space.
Optimal Placement for Intersection Space
The Intersect Space can be applied to both the top and bottom edges, or the left and right edges of the frame.
For a clean and refined design, it is recommended to apply the Intersect Space to only one edge.
If needed, symmetrical application on both top/bottom or left/right edges is possible, but avoid applying it to more than two edges to maintain simplicity.
Link Bar
Link bars are a useful tool for clearly showcasing brand identity with minimal design elements. By differentiating the top or bottom of the design, they define the header and footer spaces, or by using linear elements at the start and end points of content, they can organize and solidify the layout. In this way, link bars deliver a simple yet powerful visual effect, making them invaluable for articulating brand identity with precision.
How to Apply the Link Bar
Determining the Minimum Height of the Intersection Space
Diagonal Line (D): Measure the length of the diagonal line that spans from one corner to the opposite corner of the frame.
Minimum Height (H): Calculate the height as 3% of the length of the diagonal line (D).
H=0.03×D
Adjustable Length of Intersection Space
The length of the Intersect Space can be adjusted based on the content and design layout.
However, the remaining length after subtracting the Intersect Space must be at least 25% of the total length of the side where it is applied.
Example: If the total length of the side is 100 units, the remaining length must be at least 25 units after applying the Intersect Space.
Optimal Placement for Intersection Space
The Intersect Space can be applied to both the top and bottom edges, or the left and right edges of the frame.
For a clean and refined design, it is recommended to apply the Intersect Space to only one edge.
If needed, symmetrical application on both top/bottom or left/right edges is possible, but avoid applying it to more than two edges to maintain simplicity.
Emergence Design Techniques
Emergence refers to the phenomenon where small elements interact to spontaneously form complex structures. This phenomenon, which is inherently random and highly variable, is difficult to define visually. However, Crafton's third graphic motif, Emergence, aims to encapsulate this complexity through design.
The core of Emergence lies in the clear visualization of the process where individual design elements interact to create new possibilities. Emergence embodies the convergence of challenge, failure, and dedication, resulting in the birth of new creativity. It captures the essence of the creative process, extending beyond mere visual expression.
Emergence continuously evolves while maintaining consistency, enabling experimental designs. The following examples illustrate the basic visual concept of Emergence. We hope that these fundamental principles of Emergence will inspire a wide range of creative outputs.
How to Apply the Emergence
Selecting Basic Elements
Object Preparation
We used the most basic forms of creative spark rectangular objects 🅰 and typography objects🅱.
🅲 is the background object.
Applying Difference Mode
Select Difference Mode: In Adobe Illustrator or Photoshop, apply the Difference mode to the overlapping layers. This mode reverses the colors in the overlapping regions, creating a unique visual effect.
Fine-tune Details: After applying Difference mode, adjust the size and position of the overlapping areas to achieve the best design. Ensure the colors and patterns of the typography and rectangles are effectively reversed.
