Quick Download
Co-Branding Lockup
This guide provides instructions for using the KRAFTON logo in conjunction with partner logos in various business contexts. Horizontal Lockup is generally recommended, but vertical Lockup can be used depending on the media environment or available space.
Horizontal Lockup (Primary)
Vertical Lockup
Lockup Structure
The arrangement should visually balance the partner logo with the KRAFTON logo, which is typically placed in a priority position, although the order can be adjusted depending on the situation. In cases where three or more logos are displayed together, they should be spaced according to the guidelines specified. If there are many logos and arranging them becomes challenging, consult the responsible department before production and use.
If the partner has established guidelines for brand representation, use their standards but confirm with the KRAFTON brand management department before proceeding.
Horizontal lockup (Primary)
Vertical lockup
Balanced Logo Dimensions
Here is an example of co-branding with logos: When using a partner logo, it is essential to maintain a visual balance with your own. If it is difficult to determine the balance, consult with the relevant department to design and use the logos appropriately.
Separators
Visual elements used to connect brands must be differentiated according to the purpose of co-branding, therefore several separator options are provided:
No Separator
When multiple brands sponsor a specific event, their logos are arranged based on spacing that protects each brand's identity.
Separator 'X'
Temporary Collaboration (Event-based)
Used when two brands collaborate temporarily for a project or event. This typically represents a limited-time collaboration, indicating that each brand maintains its independent identity and only works together on special occasions.
Separator '&'
Long-term, Close Collaboration
Used when brands collaborate closely to offer products and services. This indicates a partnership that is mutually complementary and where the collaborative results are beneficial to both parties.
🅰 Separator Formatting Rules
Font : KRAFTON Sans
Height : 0.6H
Align : Center
In use
Do&Don't
This is a guide for the co-display of KRAFTON and partner logos. Refer to the prohibited examples provided in the guide for usage, and if uncertain, consult with the responsible department before production and use.
