Quick Download
KRAFTON’s typography is a visual narrative in itself and is as important a communication tool as our name and logo. The style of typography conveys our brand voice, while the clear and readable hierarchy guides the eye to where it should land.
To effectively communicate KRAFTON's voice, we have developed two typefaces: the robust KRAFTON Edge, rich in heritage, and the more modern and technical KRAFTON Sans. These typefaces enable us to flexibly convey our voice across various communications while maintaining a consistent brand impression.
KRAFTON Edge
Only Headline
KRAFTON Sans
Headline / Body
Pretendard
Body
KRAFTON Edge
OTF
TTF
KRAFTON Edge is a proprietary typeface based on the KRAFTON logo, designed with strong serifs to embody the resilience of craftsmanship. This typeface is symbolic of KRAFTON, making it effective in conveying our unique identity.
Bold
OpenType Features
Font Family
KRAFTON-Edge-Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890:;.,!?"•#\(){}[]<>-_~˜‘’“”
& /|@©°+*×=^%₩$¥€₤ *KRAFTON
OTF
TTF
The newly added KRAFTON Sans removes the serifs, presenting a more technical and modern image of KRAFTON. This typeface will strengthen the brand value KRAFTON aims to project across all communications.
It can be used for various purposes including headlines, subheads, and body text. When using it, adherence to the specified guidelines is necessary for readability and consistency.
OpenType Features
Font Family
KRAFTON-Sans-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890:;.,!?"•#\(){}[]<>-_~˜‘’“”
& /|@©°+*×=^%₩$¥€₤ *KRAFTON
KRAFTON-Sans-Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890:;.,!?"•#\(){}[]<>-_~˜‘’“”
& /|@©°+*×=^%₩$¥€₤ *KRAFTON
KRAFTON-Sans-Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890:;.,!?"•#\(){}[]<>-_~˜‘’“”
& /|@©°+*×=^%₩$¥€₤ *KRAFTON
License
Credits
KRAFTON
Brand Experience Design Team
Pretendard is a font suitable for body text and creating content in both Korean and English, used to maintain a consistent brand tone and mood alongside Krafton Edge/Sans due to its high readability. While it can be used for headlines, it is recommended to primarily use Krafton Edge or Sans for that purpose. Nine different weights of the font are provided, allowing for selection according to the specific needs of the production.
Font Family
Black
ExtraBold
Bold
SemiBold
Medium
Regular
Light
ExtraLight
Thin
Additional Languages
For additional international languages, such as Japanese or Chinese, use the following type families.
Japanese | Pretendard-JP
Chinese | Noto-Sans-SC
Guide for Clarity
The size and weight of characters, the spacing between sentences, and the length of lines all play crucial roles in the readability of text. For consistent typography, it is essential to follow the rules established for each font. "Kerning" refers to the adjustment of space between individual characters. "Leading" refers to the spacing between lines of text.
Leading
The line-height recommendations are the same for both serif and sans-serif typography. Again, as a general rule of thumb, line-heights should be reduced as the type size increases.
Headline : 80~110%of the font size
Body : 120~160% of the font size
Paragraph
Left alignment is comfortable for the eye to follow and helps with readability and paragraph organization. It is used as the standard in most typography because it is functional and effective.
A rag is the uneven side of a paragraph most often on the right side when text is left-aligned, as shown here. A good rag is one where the lines move in and out in small increments. A bad rag creates distracting shapes of irregular white space in the margins where line breaks are varied and inconsistent.
Never justify paragraphs of text.
This is a bad rag.
The KRAFTON Edge, Sans, and Pretendard fonts can be combined in various ways to suit different communication purposes. For compositions in English, it is recommended to use KRAFTON Edge for titles, while KRAFTON Sans and Pretendard can be selectively utilized.
Values
BE ORIGINAL,
STAY CREATIVE
We are pioneers in everything that we do, which requires us to be curious and stay creative.
Krafton’s culture is comprised of each of our studio’s unique creative identities and the cutting edge technology that powers them. Our passion for creativity, combined with our fan-centric mentality, ensure that the Krafton will always be loved and trusted.
🅰 KRAFTON Edge / Sans, Pretendard (EN)
VALUES
We are pioneers in everything that we do, which requires us to be curious and stay creative.
Krafton’s culture is comprised of each of our studio’s unique creative identities and the cutting edge technology that powers them. Our passion for creativity, combined with our fan-centric mentality, ensure that the Krafton will always be loved and trusted.
🅱 KRAFTON Sans, Pretendard (EN)
VALUES
독보적인 정체성의 지속적인 추구
우리의 크리에이티브 아이덴티티는 스튜디오 각자가 지니고 있는 고유한 개성과 이를 실현해 내는 기술의 결합으로 이루어집니다.
여기에 팬을 중심으로 한 사고와 창작을 향한 열망(Go with passion)이 촉매제가 되어 오래도록 창작을 지속하여 사랑 받는 회사가 될 것입니다.
🅲 KRAFTON Sans, Pretendard (KO)
Don'ts
This is a prime example of the need for caution when utilizing fonts. If you find it difficult to make decisions based on the guide, collaborate with the relevant department to produce and use it.
Do not use excessively tall leading.
Do not use overly tight leading.
Do not use excessively wide tracking.
Do not use overly tight tracking.
Do not mix more than two fonts within a single paragraph.
