Legal

Legal

Legal

Copyright and trademark 

Copyright and trademark 

Copyright​

Copyright protects the original works of KRAFTON, including games, videos, images, and many other creative works. Copyright notices must appear on all regionally localized first-party or third-party marketing materials, including packaging, promotional materials, and all places where relevant brand marks or intellectual property are located. We always recommend using the primary type. You may use the remaining type based on space constraints. 

Basic Type (Recommended at all times)

© 2024 KRAFTON, Inc.​

Long Type

© 2024 KRAFTON, Inc. All rights reserved. 

For notating years :​

  • Use the release year for games​

  • Use the most recent year on websites.​

Trademark Regulations​

Trademark refers to a name and logo, and any word, phrase, symbol, design, image or a combination thereof that identifies and distinguishes the source of all products and services of KRAFTON from those of others. To help ensure that the public recognizes and trusts KRAFTON and our products and that the value of our brand is protected, please follow these guidelines and use our trademarks appropriately. 

Trademark Notice and Attribution Statement ​

KRAFTON, Inc. owns all rights and intellectual property rights in and to the TERA®, PUBG®, and these registered trademarks in Korea and/or other countries. For more information and for details regarding attribution of third-party trademarks, please contact KRAFTON's legal team via email at krafton_legal_ip@krafton.com.​

All digital forms of branded creations must include the respective registered trademarks, or service marks. Merchandise may be an exception, but must be reviewed and approved by KRAFTON, Inc.​

KRAFTON®, 크래프톤®, the KRAFTON logo™​

KRAFTON, 크래프톤 and these trademarks are trademarks or registered trademarks of KRAFTON, Inc., in Korea and/or other countries.​

TERA®, 테라®, The Exiled Realm of Arborea®

TERA, 테라 and these trademarks are trademarks or registered trademarks of KRAFTON, Inc., in Korea and/or other countries.​

PUBG®, 펍지®, 배그®, 배틀그라운드®

PUBG, 펍지 and these trademarks are trademarks or registered trademarks of KRAFTON, Inc.,in Korea and/or other countries.​

Rules for Proper Usage

Plaese Do :

  • Use the trademarks as adjectives followed by appropriate nouns.​

  • Use the correct spelling and format of the trademarks and logos.​

  • Use the trademarks as the original format except for adjusting the overall size.​

  • Use the appropriate trademark symbol ® in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.​

  • Use the trademarks and logos in the correct contexts.

  • Use the trademarks as adjectives followed by appropriate nouns.​

  • Use the correct spelling and format of the trademarks and logos.​

  • Use the trademarks as the original format except for adjusting the overall size.​

  • Use the appropriate trademark symbol ® in the first appearance of the trademark in a headline, and/or the first prominent use, and first appearance in the body of text.​

  • Use the trademarks and logos in the correct contexts.

Plaese Don't :

  • Use the trademarks and logos as verb or noun.​

  • Use the trademarks and logos in a plural or possessive or hyphenated form.​

  • Use the trademarks and logos combined with any other mark, hyphenated, abbreviated or displayed in parts.​

  • Use the trademarks and logos in false or misleading advertising.​

  • Mimic any KRAFTON branding in non-KRAFTON materials.​

  • Use a KRAFTON Mark in the domain name of your website’s URL without permission.​

  • Use the trademarks and logos as verb or noun.​

  • Use the trademarks and logos in a plural or possessive or hyphenated form.​

  • Use the trademarks and logos combined with any other mark, hyphenated, abbreviated or displayed in parts.​

  • Use the trademarks and logos in false or misleading advertising.​

  • Mimic any KRAFTON branding in non-KRAFTON materials.​

  • Use a KRAFTON Mark in the domain name of your website’s URL without permission.​

Brand Names in Text

Brand Names in Text

Usage Guidelines

When writing the names of KRAFTON, our studios, and our subsidiary brands in text, we ask that you follow the correct notation. Check out the standard representation for capitalization, lowercase letters, and spacing of letters. ​

From a legal perspective, it's sometimes necessary to use a legal name, such as KRAFTON, Inc. It can help clarify legal responsibilities and rights and reduce potential confusion, especially in contracts and official documents.

Names

Primary

Can be used for all everyday purposes, including email signatures, business cards, marketing materials, design materials, signage, and more.​

Legal

Only used where legally required in contracts, documents, copyright lines, etc. ​

KRAFTON

크래프톤

KRAFTON, Inc. ​

㈜크래프톤

PUBG STUDIOS ​

펍지 스튜디오​

-

-

Bluehole Studio

블루홀 스튜디오

Bluehole Studio, Inc.​

㈜블루홀스튜디오​

RisingWings

라이징윙스

RisingWings, Inc.​

라이징윙스㈜​

Striking Distance Studios 

스트라이킹 디스턴스 스튜디오​

Striking Distance Studios, Inc

-

Dreamotion

드림모션​

Dreamotion Inc.​

㈜드림모션​

Unknown Worlds ​

언노운 월즈​

Unknown Worlds Entertainment, Inc.​

-

5minlab ​

5minlab

5민랩

5minlab Corp.​

㈜5민랩​

KRAFTON Montréal Studio

크래프톤 몬트리올 스튜디오

KRAFTON MONTREAL STUDIO, INC.​

-

VECTOR NORTH

벡터 노스

VECTOR NORTH s.r.o.​

-

Neon Giant​

네온 자이언트

Neon Giant AB​

-

ReLU Games​

렐루게임즈

ReLU Games, Inc.​

㈜렐루게임즈​

Flyway Games​

플라이웨이게임즈

Flyway Games​

㈜플라이웨이게임즈​

thingsflow​

띵스플로우

Thingsflow Inc.​

㈜띵스플로우​

OVERDARE​

오버데어

OVERDARE, Inc.​

㈜오버데어코리아​

KRAFTON Americas​

-

KRAFTON Americas, Inc.​

-

KRAFTON CHINA​

-

KRAFTON CHINA​

品级(上海)网络科技有限公司​

KRAFTON EUROPE ​

-

KRAFTON EUROPE ​

KRAFTON EUROPE B.V.

KRAFTON INDIA ​

-

KRAFTON INDIA PRIVATE LIMITED​

-

KRAFTON JAPAN​

-

KRAFTON JAPAN, Inc.​

-

Boilerplate

Boilerplate

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. KRAFTON is responsible for premier entertainment properties, including PUBG: BATTLEGROUNDS, PUBG MOBILE, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, Defense Derby, and TERA. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning.​

For more information, visit

For more information, visit

www.krafton.com

www.krafton.com

Questions?

brandcenter@krafton.com

Last updated June, 2024
Copyright © 2024 KRAFTON

Questions?

brandcenter@krafton.com

Last updated June, 2024
Copyright © 2024 KRAFTON

Questions?

brandcenter@krafton.com

Last updated June, 2024
Copyright © 2024 KRAFTON