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Core Color
Black and white are our core colors that express KRAFTON`s expertise and strength. Our core colors are used in brand communication to universally embrace diversity while providing simplicity and consistency.
White
HEX: FFFFFF
RGB: 255 255 255
CMYK: 0 0 0 0
Black
HEX: 000000
RGB: 0 0 0
CMYK: 60 60 40 100
Accent Color
In the constantly evolving digital environment, the fundamental elements that define our experiences have become the cornerstone of our brand design. Reflecting this, we have adopted the Psychological primary colors—Red, Green, Blue, and Yellow—as our accent color palette. These colors symbolize the dynamism and immersive nature of the digital realm, enhancing our connection with users through their inherent psychological meanings.
Red signifies energy and passion, Green represents balance and harmony, Blue conveys trust and stability, and Yellow embodies creativity and optimism. This thoughtful selection of colors effectively communicates our desired messages and emotions visually.
Our core colors, Black and White, provide a timeless and sophisticated contrast, establishing a solid foundation for our designs. Black denotes elegance and authority, while White symbolizes purity and simplicity. The combination of these two colors ensures visual clarity and highlights our primary accent colors.
This meticulously crafted color palette not only reflects our digital heritage but also enhances visual appeal and emotional resonance, enriching the user experience. Through this, we can clearly convey our brand identity and leave a powerful visual impression.
Red
HEX: FF0000
RGB: 255 0 0
CMYK: 0 100 100 0
Green
HEX: 00FF00
RGB: 0 255 0
CMYK: 40 0 100 0
Blue
HEX: 0000FF
RGB: 0 0 255
CMYK: 90 80 0 0
Yellow
HEX: FFFF00
RGB: 255 255 0
CMYK: 0 0 100 0
Extended Color
The extended color palette, inspired by various Family brands of KRAFTON (studios, sub-brands, IPs, etc.), imbues brand expression with diversi- ty and flexibility. It extends the range of color choices when using supple- mentary design elements.
Magenta
HEX: EE3287
RGB: 238 50 135
CMYK: 0 80 10 0
Teal
HEX: 1BDF81
RGB: 27 223 129
CMYK: 50 0 60 0
Cyan
HEX: 57e9f8
RGB: 87 233 248
CMYK: 40 0 5 0
Lime
HEX: CEFF00
RGB: 206 255 0
CMYK: 20 0 90 0
Orange
HEX: fa551e
RGB: 250 85 30
CMYK: 0 75 95 0
Purple
HEX: 8200ff
RGB: 130 0 255
CMYK: 60 60 0 0
Blue
HEX: 1e80ff
RGB: 30 128 255
CMYK: 100 0 0 0
Indigo
HEX: 022b3a
RGB: 2 43 58
CMYK: 100 80 45 10
Saffron
HEX: ffb50f
RGB: 255 181 15
CMYK: 0 30 95 0
Tan
HEX: C4B5A5
RGB: 196 181 165
CMYK: 15 15 15 0
Gray
HEX: b6cbd5
RGB: 182 203 213
CMYK: 20 10 5 0
Dark Green
HEX: 0D3A28
RGB: 13 58 40
CMYK: 90 50 80 20
Shade
Grays
Detail gray colors are useful for displaying a clear hierarchy within various pieces of information, making contrasting information and images stand out more.
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Logo and Color
When using the logo, ensure there is sufficient contrast with the background color. The logo should only be used in the core colors of black or white, and no other colors are permitted.
Type and Color
For legibility and accessibility, ensure there is sufficient contrast between the text and background colors when using shades of accent colors. In most cases, text should be used in black or white, with accent colors used for emphasis.
In this section, we provide clear guidelines on how to correctly and incorrectly use KRAFTON's brand color.
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THE CREATIVE
Use color text on black and white backgrounds.
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Use color blocks to emphasize text.
Use color blocks with similar tones as backgrounds.
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Do not use colored text on a colored background.
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Do not use combinations with low contrast.
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Do not use our colors as gradients.
In applications, color determines the tone and mood of the information being conveyed. Stationery using core colors reflects a more solid and professional appearance, while the harmony of vibrant colors creates visual impact. Sometimes, sub-brand colors alone can be used to emphasize a sub-brand. By controlling various touchpoints through color, we can provide a balanced experience that represents KRAFTON.