Color

Color

Color

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Color Palette

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Color Palette

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Color Palette

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Core Color

Black and white are our core colors that express KRAFTON`s expertise and strength. Our core colors are used in brand communication to universally embrace diversity while providing simplicity and consistency.

White


HEX: FFFFFF

RGB: 255 255 255

CMYK: 0 0 0 0

Black


HEX: 000000

RGB: 0 0 0

CMYK: 60 60 40 100

Accent Color

In the constantly evolving digital environment, the fundamental elements that define our experiences have become the cornerstone of our brand design. Reflecting this, we have adopted the Psychological primary colors—Red, Green, Blue, and Yellow—as our accent color palette. These colors symbolize the dynamism and immersive nature of the digital realm, enhancing our connection with users through their inherent psychological meanings.

Red signifies energy and passion, Green represents balance and harmony, Blue conveys trust and stability, and Yellow embodies creativity and optimism. This thoughtful selection of colors effectively communicates our desired messages and emotions visually.

Our core colors, Black and White, provide a timeless and sophisticated contrast, establishing a solid foundation for our designs. Black denotes elegance and authority, while White symbolizes purity and simplicity. The combination of these two colors ensures visual clarity and highlights our primary accent colors.

This meticulously crafted color palette not only reflects our digital heritage but also enhances visual appeal and emotional resonance, enriching the user experience. Through this, we can clearly convey our brand identity and leave a powerful visual impression.

Red


HEX: FF0000

RGB: 255 0 0

CMYK: 0 100 100 0

Green


HEX: 00FF00

RGB: 0 255 0

CMYK: 40 0 100 0

Blue


HEX: 0000FF

RGB: 0 0 255

CMYK: 90 80 0 0

Yellow


HEX: FFFF00

RGB: 255 255 0

CMYK: 0 0 100 0

Extended Color

The extended color palette, inspired by various Family brands of KRAFTON (studios, sub-brands, IPs, etc.), imbues brand expression with diversi- ty and flexibility. It extends the range of color choices when using supple- mentary design elements.

Magenta


HEX: EE3287

RGB: 238 50 135

CMYK: 0 80 10 0

Teal


HEX: 1BDF81

RGB: 27 223 129

CMYK: 50 0 60 0

Cyan


HEX: 57e9f8

RGB: 87 233 248

CMYK: 40 0 5 0

Lime


HEX: CEFF00

RGB: 206 255 0

CMYK: 20 0 90 0

Orange


HEX: fa551e

RGB: 250 85 30

CMYK: 0 75 95 0

Purple


HEX: 8200ff

RGB: 130 0 255

CMYK: 60 60 0 0

Blue


HEX: 1e80ff

RGB: 30 128 255

CMYK: 100 0 0 0

Indigo


HEX: 022b3a

RGB: 2 43 58

CMYK: 100 80 45 10

Saffron


HEX: ffb50f

RGB: 255 181 15

CMYK: 0 30 95 0

Tan


HEX: C4B5A5

RGB: 196 181 165

CMYK: 15 15 15 0

Gray


HEX: b6cbd5

RGB: 182 203 213

CMYK: 20 10 5 0

Dark Green


HEX: 0D3A28

RGB: 13 58 40

CMYK: 90 50 80 20

Shade

Grays

Detail gray colors are useful for displaying a clear hierarchy within various pieces of information, making contrasting information and images stand out more.

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Accent Color

The various shades of an accent color make tints appear more dynamic. Construct tint steps based on the brightness, starting from the base color 500.

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Logo and Color

When using the logo, ensure there is sufficient contrast with the background color. The logo should only be used in the core colors of black or white, and no other colors are permitted.

Type and Color

For legibility and accessibility, ensure there is sufficient contrast between the text and background colors when using shades of accent colors. In most cases, text should be used in black or white, with accent colors used for emphasis.

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Do&Don't

Do&Don't

In this section, we provide clear guidelines on how to correctly and incorrectly use KRAFTON's brand color.

SCALE UP

THE CREATIVE

Use color text on black and white backgrounds.

SCALE UP

THE CREATIVE

Use color blocks to emphasize text.

SCALE UP

THE CREATIVE

SCALE UP

THE CREATIVE

SCALE UP

THE CREATIVE

Use color blocks with similar tones as backgrounds.

SCALE UP

THE CREATIVE

Do not use colored text on a colored background.

SCALE UP

THE CREATIVE

Do not use combinations with low contrast.

SCALE UP

THE CREATIVE

Do not use our colors as gradients.

Color in action

Color in action

In applications, color determines the tone and mood of the information being conveyed. Stationery using core colors reflects a more solid and professional appearance, while the harmony of vibrant colors creates visual impact. Sometimes, sub-brand colors alone can be used to emphasize a sub-brand. By controlling various touchpoints through color, we can provide a balanced experience that represents KRAFTON.

Core Color
Accent Color
Sub Brand Color

Questions?

brandcenter@krafton.com

Last updated June, 2024
Copyright © 2024 KRAFTON

Questions?

brandcenter@krafton.com

Last updated June, 2024
Copyright © 2024 KRAFTON

Questions?

brandcenter@krafton.com

Last updated June, 2024
Copyright © 2024 KRAFTON