Introduction
This brand guide is designed for our team and partners who are involved in building KRAFTON's brand communication and experience at every touchpoint.
This guide goes beyond merely introducing visual elements; it includes ways to convey our values and vision through visual language. It defines how we encapsulate our messages, what makes us unique, and how we want to be perceived by the world. Through this, we define KRAFTON's visual identity, including logos, colors, and various design elements, emphasizing unique features that distinguish us from other brands.
Our stories and experiences come to life and expand through these design decisions, reaching users worldwide. In building KRAFTON, we value consistency, simplicity, and clarity, and these principles are reflected throughout our communication strategy and design language, ensuring that our messages are conveyed more effectively.
We hope this guide helps our team, partners, and the community clearly understand our values and vision, enabling everyone to move forward in the same direction.
Brand eXperience Department
KRAFTON Identity Visual Concept Video
Overview
Behind creation lies a continuous process of challenges and failures.
However, we do not stop, we constantly further our horizons,
moving toward a future where the belief in entertainment as a powerful force is realized.
Capturing this journey, our goal is to make our brand clear and easy to understand for those who encounter it.
This visual concept movie was developed based on this goal.
Through this story-driven journey of Creative Spark,
we aim to convey the essence of our guidelines.
Script
Credits
KRAFTON
Brand Experience Dept.
Audio Dept.
Creative Producer Team (Jonathan De Blois)
Media PR Team (Beomsoo Kim)
Agency
Cosmicray
What's new
We are excited to introduce a new range of fonts to our brand design. KRAFTON Sans Font in Light, Medium, and Bold. Adding these new fonts allows for greater flexibility and consistency in our visual communication, ensuring that our messages are clear and impactful across all platforms.
A new logo animation has been added. This dynamic element brings our brand to life, enhancing engagement and creating a memorable visual experience. The new animation ensures that our logo stands out across all platforms, reinforcing our brand identity with every interaction.
With the new array of colors, we can convey our messages with greater energy and creativity. This expanded palette allows for more dynamic and engaging visual communication, enhancing our brand's identity across all platforms.
We have added new pictograms to our brand design. These pictograms enrich our visual language, making it easier to communicate complex ideas quickly and effectively. The new pictograms ensure that our brand messages are conveyed with clarity and impact across all platforms.
Contact
If you have any inquiries or need further information, please feel free to contact us using the details below.
Email: brandcenter@krafton.com
Slack : #Ask-BX (Need Authorized KRAFTON ID)